LOGICAL APPROACH

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2010 TRENDS & TENDENCIES NEWSLETTER

Issue # 1

Games through September 6, 2010



Greetings. Welcome to the inaugural issue of our Trends & Tendencies Newsletter for the 2010 season. Each week we shall present the strongest plays in both college and pro football according to our technical indicators of success or failure vs. the pointspread. NFL games will be covered each week, sides and totals, plus side selections in most college games. We've kept the same format we've been using for the past several seasons. Prior to 1994 only games rated 3 Stars or higher in the colleges were covered. This season we again present all rated selections including the 1 and 2 Star plays. College games for which there are no selections will not be listed nor will NFL games in the Over/Under section when there is no play, although all NFL games will be listed (including No Selections) in the Sides section.

Sometimes we will have 'No Selection' for some NFL games where there are no pointspread tendency edges. The primary source of data for our college and pro selections is our 2010 Pointspread Encyclopedia. We also use some of our private, unpublished research in making our technical selections.

The premise behind the use of so-called Trends and Angles is that they are a reflection of public perception. Pointspread results indicate whether the public overrates or underrates a team, or teams, in specific situations that are recurring. Pointspread results are not reflections of the team itself but rather how the public has historically perceived that team. That is, a team with a winning record vs. the pointspread has overachieved versus the linesmaker's expectations -- they have exceeded what has been expected of them. Such teams can be considered to have been underrated since they've exceeded what was expected of them. Conversely, teams that have losing records vs. the line have failed to meet expectations and can be said to have been overrated by the public.

We recognize that reliance on such data represents just one facet of a complete handicapping program. Fundamental matchups, statistics, emotional edges, other intangibles, etc. must each be considered when handicapping any game. Yet there has historically been great success in relying on a team's 'Pointspread Personality' in making selections. Thus while our overall analysis might lead us to pass games that are selections in this Newsletter, or perhaps even reverse direction in some instances (usually limited to selections that appear as just 1 Star or 2 Star selections) the Selections presented in this Newsletter are designed to answer the question of "Given a team's historical pointspread performances and their correlation to how these teams are perceived by the public, which team in a game has the more favorable set of conditions conducive to pointspread success?"

Before kicking off the 2010 season with our trend selections for the first week's rather full college schedule, let's explain our weekly format.

All selections are graded on a scale from 1 Star to 5 Stars, with 5 Stars being the top rated plays. NFL selections will be given for all games, unless there are no net pointspread edges in which case we'll indicate a recommendation for a PASS on that particular side or total. If we have no selection on a particular college game it is because neither side has the historical tendency advantage.

As to money management we'd recommend a percentage of bankroll method that increases the amount per Star. Separate bankrolls for colleges, pro sides and pro totals are also recommended. The following percentages would be reasonable for each Star level:

College Selections NFL Sides & Totals
1 Star 1.0% 1.5%
2 Star 2.0% 3.0%
3 Star 3.0% 4.5%
4 Star 5.0% 6.0%
5 Star 7.5% 7.5%


We expect that over the course of the season there will be fewer 5 Star selections than 4 Star selections, fewer 4 Star selections than 3 Stars, etc. Likewise, we expect the higher rated Selections will have a higher winning percentage at the end of the season.

As a practical matter there may be too many games to consider playing all of the ones that qualify as 1 Star or higher, as in many weeks as many as 45 or more games may come up as playable/rated. Historical performance has shown that weighting and playing the 4 and 5 Star selections equally (at a Single Unit each) and the 3 Stars (at a half unit each) produces favorable results. As stated above Trend/Situational/Angle handicapping is but ONE aspect of a sound handicapping methodology and as such the lower rated 1 and 2 Star selections may best be used as leans to either support or contradict selections on games to which other handicapping fundamentals apply.

With the preliminaries out of the way, let's get to the opening weekend's selections for college football.

College Selections for September 2 - 6, 2010
5 Star None
4 Star FLORIDA over Miami Ohio OREGON over New Mexico
3 Star OHIO STATE over Marshall [1] UAB over Florida Atlantic [1]
Purdue over NOTRE DAME OKLAHOMA ST over Washington St
ALABAMA over San Jose St CLEMSON over North Texas
2 Star SOUTH CAROLINA over Southern Miss [1] MIDDLE TENNESSEE over Minnesota [1]
TOLEDO over Arizona [2] Missouri over Illinois [5]
Texas over RICE Ucla over KANSAS ST
BYU over Washington Army over EASTERN MICHIGAN
NEBRASKA over Western Kentucky AUBURN over Arkansas St
EAST CAROLINA over Tulsa [3]
1 Star Northern Illinois over IOWA STATE [1] Pittsburgh over UTAH [1]
MICHIGAN ST over Western Michigan MISSISSIPPI ST over Memphis
Kentucky over LOUISVILLE Syracuse over AKRON
Utah State over OKLAHOMA Tcu over Oregon State [6]
UL Lafayette over GEORGIA TROY STATE over Bowling Green
Navy over Maryland [4][7] Boise State over Virginia Tech [4][8]


NOTE: All college games are played on Saturday, September 4 except as noted as follows -

[1] Thursday, September 2 [2] Friday, September 3 [3] Sunday, September 4

[4] Monday, September 6 [5] at St Louis, MO [6] at Arlington, TX

[7] at Baltimore, MD [8] at Landover, MD



Note that in certain matchups we will have a selection that requires the selected team to be in a specific role (such as requiring a team to be an Underdog). If the specified conditions are not met, then you have a No Play. Often these specifications will be given when the line is close to 'pick em' and might flip flop during the week.

Where no specifications are given it is generally because the line won't cause a favorite/underdog shift or the team would qualify in either role.

Now let's take a look at how the NFL Selections for Sides and Over/Unders will be presented each week once the regular season gets under way:

NFL Side Selections for September 2 - 6, 2010
5 Star Selections
4 Star Selections Selections for Week One
3 Star Selections will be available
2 Star Selections next Issue
1 Star Selections
No Selections




NFL OVER/UNDER Selections for September 2 - 6, 2010
5 Star Selections
4 Star Selections

Selections for Week One

3 Star Selections

will be available next Issue

2 Star Selections
1 Star Selections


There will usually be more Side plays than Over/Under plays in the NFL. Don't try to force any plays. There will be plenty of opportunities for Totals play as the season progresses.

Good luck and we'll see you next week with a full card of college and pro football action.

NOTE: All Selections are picked to win Against the Spread (ATS). Unless otherwise indicated, HOME TEAMS are in CAPS.

NOTE: ALL MATERIAL IS PROVIDED AS NEWS MATTER ONLY AND IS NOT TO BE USED IN VIOLATION OF ANY FEDERAL, STATE OR LOCAL LAW(S).

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